Plum is a fresh line of 100% vegan beauty products that’s all about “being good” – to your skin, to your senses, to others and to the environment. Plum believes people look the prettiest in the skin they were born in. Plums are formulated with love to protect, repair, nourish – and delight, using some of the richest sources of natural nutrients, in sync with “good science”. We’re also However, one thing we aren’t and will never be, are manufacturers of fairness creams. Why? Because respecting diversity and protecting natural skin… that’s what goodness is about!