What started as a concept store has today become a unique idea, a known name! As a homegrown fashion brand, we continue to maintain that fine balance between staying true to our Indian roots and culture; yet branching out with new-age, contemporary trends! Our focus is on meeting ethnic fashion needs of Indian customers across the globe. We retail womenswear, menswear, kidswear and accessories.

We are a unique blend of vintage and new-age. Today, Ethnicity is synonymous with credibility amongst our customers and we owe this to our principled and hard-working team! With the overwhelming response to our products; it continuously inspires us to keep the Customer at the centre of everything, be it our unique product designs, blending the traditional and modern weaving techniques, store ambience, customer service or locations.


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